With the global economic recovery, consumer upgrading and technological innovation, ceramic dinnerware industry presents diversified development trends in 2025. The following analysis from the market size, technological innovation, consumer demand, international layout and industry challenges and other dimensions:
Market Size Continues to Expand, Asia-Pacific Region Leads Growth
Global Market Scale: The global porcelain market sales were USD 1.78 billion in 2023, and are expected to reach USD 2.51 billion by 2030, with a CAGR of 5.03%.8 Among them, the China market scale of ceramic dinnerware, as a sub-segment, reached RMB 12 billion in 2020, and is expected to grow to RMB 15 billion in 2025 (with a CAGR of 4.5%).2 The market scale is expected to grow by 2030, with a CAGR of 4.5%.3 The market scale is expected to grow by 2025, with a CAGR of 4.5%.
Regional growth drivers: Asia Pacific (especially China) has become the core of global growth with its large consumer base and rapidly rising living standards. The European and North American markets are dominated by the demand for high-end porcelain, such as bone china tableware, which occupies a 15% share of the high-end market due to its lightweight and translucent characteristics.
Technological Innovation Drives Industrial Upgrading
Production automation: Enterprises have improved efficiency through automated glaze spraying lines and intelligent production lines, increasing average production efficiency by more than 30% and reducing labour costs.
Environmentally friendly materials and processes: Biodegradable ceramics and low-carbon firing technology have become the focus of the industry, meeting consumer demand for environmentally friendly products.
Personalised customisation: 3D printing technology is widely used to support small batch customised production to meet the personalised needs of wedding, gifts and other scenarios.
Diversification and high-end consumer demand
Quality and design upgrade: consumers prefer both practical and artistic products, such as bone china tableware because of the ‘light and thin translucent’ characteristics of the high-end market welcome, while reinforced porcelain with durability to occupy 25% of the market share.
The rise of the gift and collection market: ceramic gift tableware (such as holiday-themed packaging) has become a popular choice for gifting and collection due to its cultural attributes and commemorative value.
Online channels dominate sales: e-commerce platforms accounted for more than 40% of the sales channels of ceramic dinnerware, promoting brands to attract young consumers through differentiated positioning (e.g. ‘national trend’ design).
Accelerated Internationalisation and Increased Export Competitiveness
- China dominates the global supply chain: As the largest producer and exporter, China’s bone china and other products have significantly increased their competitiveness in the international market, thanks to cultural characteristics and technological upgrades.
- Overseas Market Expansion: Enterprises are exploring Europe, America and emerging markets through cross-border e-commerce and participation in international exhibitions, with year-on-year growth in export value.
- Branding Strategy: The head enterprises (such as Jingdezhen and Chaozhou production area brands) have enhanced their international influence through mergers and acquisitions, restructuring and technical cooperation, and the market concentration of the top five enterprises is about 25%.
Challenges and Future Opportunities
Main Challenges:
- Cost pressure: raw material prices are affected by fluctuations in the international market, and SMEs are facing cost control problems.
- Homogenised competition: overcapacity in the low-end market, price war intensified, need to break through through differentiated design.
Development opportunities:
- Green transformation: environmental policies to promote the industry to low-carbon production transition, bioceramics and other new materials may become a new growth point.
- Intelligent and digital: Industry 4.0 technology (such as IoT to monitor the production process) to improve quality control capabilities, optimise supply chain management.
- Emerging market potential: the rise of the middle class in Southeast Asia and the Middle East will drive demand for ceramic tableware imports.
Conclusion
The global ceramic dinnerware industry will continue to grow in 2025, driven by both technological innovation and consumer upgrading. Enterprises need to focus on high-end, personalised and green strategies, while responding to market competition through international layout. In the future, industry integration and brand value enhancement will become the key, while the differentiated innovation of SMEs will determine their survival space.
China Chaozhou Ceramics Manufacturers Association
Formed in 1984, the China Chaozhou Ceramics Manufacturers Association (CCMA) is committed to promoting exchanges and cooperation between the Chaozhou ceramics industry and promoting technological innovation and industrial upgrade. The association brings together a large number of influential ceramic manufacturers and is one of the key organizations in China’s ceramic industry. Through organizing industry training, technical exhibitions, international exchanges and other activities, the association provides its members with industry development trends, market information, technical services and other resources, thereby promoting Chaozhou ceramic product quality improvement and brand building, and enhancing the competitive power of China’s ceramic industry in the international market.
