History of Chaozhou Ceramics
Chaozhou has a long history of ceramic production and is one of the ancient porcelain capitals of China and the birthplace of ceramic culture. Unearthed artifacts show that pottery production was produced as early as 5000 years ago in the Neolithic Age. The massive site of Chaozhou Kiln at Penjieshan is one of the 21 ancient porcelain kiln sites that are national key cultural relics protection units. Chaozhou exports porcelain has a long history, the Tang and Song dynasties, and many ceramics along the Maritime Silk Road to Southeast Asian countries, across the South China Sea, sailing across the Indian Ocean, and to the Persian Gulf countries. Chaozhou ceramics are mainly used daily, and art ceramics, from ceramic products to porcelain products, form ceramic products with local characteristics of the series.
The Current Situation of Chaozhou Ceramics
Chaozhou ceramic industry has formed a large domestic ceramic industry cluster, there are about 4000 ceramic production enterprises (including industry chain-related enterprises), with more than 250,000 employees, the enterprises are located in Fengxi District, Chaoan District, Xiangqiao District and Raoping County, the annual output value of about 50 billion yuan, the annual export value of about 1.5 billion U.S. dollars.
Ceramic products include daily-use ceramics, decorative ceramics, sanitary ceramics, building ceramics, ceramic machinery and special ceramics. Among them, the annual output value of daily-use ceramics is about 20 billion yuan, which is the largest production area of daily-use ceramics in China. Art ceramics and sanitary ceramics have an important position in the domestic industry. Special ceramics (mainly electronic ceramics produced by Sanhuan Group) annual output value of about 3 billion yuan, product technology and grade in the domestic leading position.
Chaozhou ceramics are exported to more than 160 countries and regions, and domestic sales to the vast majority of domestic provinces and regions. Chaozhou ceramics to medium and high-grade products, product quality, grade, and brand, in the domestic and international markets have greater competitiveness and influence. The existing Great Wall Group and the Three Ring Group have become a listed company, there are Songfa and four groups ready to go public, and Chaozhou ceramics listed companies ranked first in the domestic ceramic production area.
Chaozhou Ceramics Features
- The formation of industrial clusters (the largest number of enterprises in the cluster);
- The industrial chain supporting perfect (from the original, auxiliary materials manufacturing, product design and development, mold supporting, product production, packaging, inspection, transportation and other aspects of comprehensive support);
- Multi-product varieties, with daily-use ceramics, art ceramics, sanitary ceramics and special ceramics four categories, is the largest product range of domestic production areas;
- Product sales channels are broad, Chaozhou ceramics are exported to more than 160 countries and regions, domestic sales to the vast majority of domestic provinces and regions;
- Resource-rich, Chaozhou has ceramic production of the main mineral resources (such as Feitianyan china clay mine), with ceramic production of design and development and production of skilled teams, there are more than 200,000 skilled craftsmen and workers team.
Chaozhou Ceramics Advantages
- Chaozhou ceramic production of all clean energy (gas and electricity), environmental protection in line with national policies and requirements;
- Chaozhou ceramics production of energy saving and consumption reduction in the domestic industry is in a leading position, the unit product energy consumption of 85% of the energy consumption of similar products in the country, kiln technology transformation investment and efforts in the domestic industry leader, the industry’s first “daily-use ceramics per unit of product energy consumption limits,” the standard by the Chaozhou ceramics production area presided over the development.
- Chaozhou ceramics production area has a strong product development and independent innovation ability, the product to maintain the characteristics and personalized development, the existence of varieties of products between different enterprises, ware, decorative and other aspects of the difference, to reduce homogenization of the competition. At present, Chaozhou Ceramics has more than 100,000 varieties of flowers and colors, and every year there are more than 10,000 kinds of updates, to meet the consumer demand in different countries and regions;
- Chaozhou Ceramics to a combination of traditional and e-commerce marketing methods, in recent years, the development of e-commerce marketing faster, Chaozhou Ceramic Enterprises’ foreign marketing ability is stronger, the annual business personnel abroad and business investment in the domestic ceramic production areas.
Transformation and upgrading of the ceramic industry
1, the transformation of the business model, from the family to the company’s business model, part of the conditional enterprises to actively carry out shareholding system transformation, to strive for and realize the listing;
2, with the times to absorb and digest advanced technology at home and abroad, combined with the characteristics of the production area for technological transformation and renewal;
3, to the mechanization of equipment, automation direction. At present, Chaozhou ceramic kiln technology and mechanization, semi-automation has reached the domestic industry leading degree;
4, the product from low-grade to medium-high grade direction;
5, cleaner production to achieve results in reducing energy consumption at the same time, strengthen the comprehensive utilization of resources, including waste porcelain and tailings recovery and utilization.
