To promote the transformation and upgrading of Chaozhou’s ceramic industry in line with new industrialization, the industry development should focus on creating distinctive features, innovation, strong branding, economic benefits, energy conservation, environmental protection, and large-scale industrial impact.
Clear Industrial Positioning and Coordination of Ceramic Industry Development.
Clear Industrial Positioning & Coordination: Strengthen coordination of industrial development to enhance Chaozhou’s international competitiveness. The government should play a leading role in creating a favorable business environment.
Innovative Management Mode: Explore a combination of market-oriented strategies and government promotion. Establish stable communication mechanisms to address practical issues, ensuring transparency and effective problem-solving.
Role of Industry Associations: Industry associations should act as a bridge to promote self-regulation, protect intellectual property, and enhance cooperation.
Optimize Industrial Structure: Guide enterprises to adopt a diversified, group-based development path. Encourage industrial chain cooperation and specialized production models. Focus on developing medium-to-high-grade and high-value-added products to foster a “high-quality products, enterprises, and industry” environment.
Technological Advancement in Chaozhou’s Ceramic Industry Development
Chaozhou’s ceramic industry should focus on technological innovation and transformation to enhance enterprise technology and product quality, driving industrial development upgrading.
Technology Leap and Innovation: Promote technological advancements in process transformation, product innovation, equipment replacement, and new materials. Accelerate mechanization and automation to improve production efficiency and scale, adapting to modern industrial needs.
Enhancing Mechanization and Automation: Focus on key process links for technological transformation, including the construction of semi-automated or automated production lines, and the promotion of gas roller kiln systems for rapid firing of medium-temperature porcelain.
Sustainable Development: Balance development with environmental protection by focusing on pollution control, resource conservation, and clean production to ensure the sustainable growth of the ceramic industry.
Promote R&D and Innovation of Technology to Improve Industrial Development.
Chaozhou’s ceramic industry should focus on technological innovation to drive sustainable growth. By creating platforms for R&D and collaborating with research institutions, the industry can enhance its competitiveness and overcome challenges.
Improving the innovation system and providing support for enterprise R&D will encourage investment in technology. Strengthening cooperation between industry, academia, and research institutes will boost innovation and foster the development of new products, ensuring long-term industry success.
Technological innovation and R & D direction
For ceramic production process and technology, Chaozhou City has identified several major R & D directions:
- Research on methods to moderately reduce the firing temperature of ceramics and shorten the firing time.
- Solve the problems of high-toughness reinforced porcelain, such as high energy consumption, poor texture, and low glaze luster.
- Promote the application of energy-saving and emission-reduction technology, including high-performance blank glaze additives, and new energy-saving kiln.
- Application of ceramic coating process, color decoration of new equipment, and technology to improve the efficiency and quality of decoration.
For the application of new materials, Chaozhou City has also set specific goals:
- Develop new glaze, frit and coloring materials, and study its raw materials and coloring mechanism.
- Improve the adaptability of billet thermal expansion and glaze, and optimize the billet glaze reaction layer.
- Research on easy-cleaning glaze process, reduce glaze abrasion and corrosion resistance and reduce heavy metal content.
- Develop advanced non-toxic flower paper, long-life composite gypsum molds, new fine art ceramics famous color glaze.
In addition, it will strengthen the application of creative design and culture and art, promote product innovation centered on R&D and industrial design, focus on the improvement of design methods and the use of modern design tools, and design new products with independent intellectual property rights. At the same time, actively participate in standardization construction, encourage enterprises to participate in the development of standards, and enhance the influence and visibility of the industry
Extend Global Value Chain for High-End Development
Chaozhou ceramic industry should move from low value-added production to high-end development by joining the global value chain through innovation. Enterprises should shift from “OEM” to “self-designed” and “own brand manufacturing,” forming an innovative industrial cluster.
Leading enterprises should strengthen design and development capabilities, build their brands, and enter middle-to-high-end markets. Additionally, expanding global sales channels will help stabilize and grow international markets.
Expand Market Share and Develop New Markets
Encourage enterprises to adopt modern marketing methods, diversify markets, and explore both domestic and international opportunities. Strengthen product competitiveness and expand influence by forming sales alliances and cooperating with supermarkets, shopping malls, and hotels.
Conduct in-depth research on international markets, adapt to local customs, and innovate product designs by blending traditional craftsmanship with modern technology to differentiate and succeed.
Promote Management Modernization and Innovation
Chaozhou ceramic industry should introduce modern enterprise systems to enhance management innovation and competitiveness. Encourage small and medium-sized enterprises to adopt modern management practices and standardize internal processes. Support leading enterprises in innovating institutional mechanisms and improving their international management standards.
Strengthen the integration of information technology with industrialization, promoting its application in design, production, and energy conservation to improve efficiency and market competitiveness.
Promote Brand Strategy Implementation
Chaozhou ceramic industry should focus on creating and strengthening regional brands, such as “Chaozhou Ceramics” and “Fengxi Ceramics,” using modern marketing tools to enhance their image and recognition. The protection of these regional brands should be prioritized while improving their standards.
Organize expos and exchanges to promote these brands globally, facilitating ceramic business activities. Additionally, combine regional brand development with independent enterprise branding strategies, and create a strong platform to integrate branding with financial operations.
Accelerate Industrial Platform Construction and Strengthen Services
To promote the development of Chaozhou’s ceramic industry, the government should enhance the industrial service system, focusing on management and guidance. Key steps include:
Technical Service Platform: Establish a public platform in collaboration with institutions like Hanshan Normal College Ceramic Research Institute and Chaozhou Ceramic Research Institute, offering technological innovation services, and promoting new technologies, processes, and equipment to improve industry standards.
Information Platform: Build a network platform for effective communication between the government, enterprises, and the public. This platform should provide industry-related information, policies, and regulations to ensure knowledge exchange and industry support.
Exchange Platform: Regularly organize events focused on ceramic technology, products, processes, and materials. These gatherings will provide enterprises with technical insights and support on policies, investments, and financing, aiding in informed decision-making.
