Chaozhou Ceramic Industry Development Basis
Chaozhou is the ancient porcelain capital of China and one of the cradles in ceramic culture. The ceramic industry in Chaozhou boasts a long history, profound cultural foundation, complete product system, rich variety, and enjoys high reputation both at home and abroad.
In recent years, Chaozhou has taken the ceramic industry as the key factor leading to rapid economic development. Upgrade and extension have been developed in this industry. At present, the center of this industry is located in Fengxi District, and strategic export markets are emphasized. From daily-use items, arts, decoration, sanitary ware to architectural ceramics, and to technical ceramics, the product line is diverse, and market competitiveness is high.
The city’s ceramics industry is not only grand in scale but also growing rapidly; it has a wide range of products and occupies a high market share; the enterprises generally emphasize innovation and maintain a high level of technological equipment; and at the same time, it has received strong support from the local government and has a complete industrial chain. As a result, Chaozhou ceramic products are exported to more than 180 countries and regions in five continents, performing well in the international market, with significant competitive advantages and occupying an important market share.
Chaozhou ceramics industry has become the largest daily-use ceramics, art ceramics, sanitary ceramics, and electronic ceramics producing and exporting base in the country and the world. It accounts for 25% of the national output of daily-use ceramics and art ceramics, 30% of sanitary ceramics, fiber optic connector ceramic ferrule production scale, and sales volume rank first in the world. Besides, the annual output of alumina ceramic substrate is ranking second in the world; daily-use ceramics exports account for 23% of the country’s total, accounting for 70% of art ceramics exports of the country, sanitary ceramics exports accounted for 55% of the country’s total.
Chaozhou ceramic industry profile.
Chaozhou ceramic products range from daily-use ceramics, art ceramics, bathroom ceramics, and architectural ceramics to technical ceramics.
Daily-use ceramics are the mainstay in the Chaozhou ceramic industry and include Chinese and Western tableware sets, coffee and tea sets, stationery, kitchen utensils, and microwave-safe items.
The more artistic ones contain decorative items like figures, animals, flowers, and porcelain-painted vases.
Bathroom ceramics almost cover all kinds of products in this category.
Technical ceramics focus on the production of items like aluminum oxide ceramic substrates, ceramic capacitors, and optical communication connector inserts.
The industry is characterized by rapid product innovation, many colors, beautiful shapes, and a fashionable unique style. In this way, these ceramics have met the international market trends and received a good reputation among dealers and consumers all over the world with competitive prices.
Chaozhou ceramics industry development has formed a complete industrial chain, and continues to expand and innovate, consolidating its position in the domestic and global markets.
Chaozhou ceramic industry in recent years around the “industrialization, urbanization” of the idea of developing the private economy through industrial parks, strengthening market development, the implementation of a series of development strategies such as integrity management, export-oriented economy driven, large-scale operations, brand building and technological innovation. In the ceramics industry has realized gross industrial output value of more than 40 billion yuan, foreign trade exports amounted to more than 3 billion U.S. dollars, the products are exported to more than 180 countries and regions around the world, especially in Europe, the Middle East, Africa and the Americas occupy an important market share.
The government works closely with enterprises to promote technological innovation, brand building, market expansion, institutional optimization, management enhancement and talent training and other aspects of innovation in order to promote industrial upgrading. The ceramic industry in Chaozhou City has formed a development pattern with daily-use ceramics as the leader, covering a number of categories such as art ceramics, sanitary ceramics and technical ceramics, etc., and has successfully developed a number of series of products to form a rich product line and a unique artistic style.
In addition, Chaozhou City launches more than 23,000 new varieties every year, and has won numerous national awards and more than 4,000 patents authorized. Despite the challenges of the international financial crisis, rising costs and fierce competition, Chaozhou City still promotes the development of ceramic industry through public service platforms, has a perfect research base and service system, and the industrial chain is becoming more and more perfect.
Chaozhou’s ceramics is one of the largest pillar industries in China, enjoying an elevated position in export volume. Therefore, Chaozhou holds an important role in local economic development and foreign trade. Specifically, Daily-use ceramics and art ceramics of Chaozhou account for one-quarter of the national production. Sanitary ceramics account for one-third of the national output. In the world, Chaozhou is first in producing fiber optic connector ceramic inserts and alumina ceramic substrates, second in the world.
Chaozhou is also the most critical external export base in daily-use ceramics, art ceramics, and sanitary ceramics, always holding the priority of China’s development in the ceramics industry.
Chaozhou Ceramic Industry Development Characteristics.
First, the industry is large-scale, rapid development.
Chaozhou City, ceramic industry through efforts to develop domestic and foreign markets, extend the industrial chain, broaden the industrial belt, and constantly grow the scale of the industry, in recent years, the export value of the annual rate of 30% growth.
Second, a complete range of products.
Chaozhou City, the main products of the ceramic industry, including daily-use ceramics, art ceramics, sanitary ceramics and technical ceramics and other four categories, including high-white porcelain, color glazed porcelain, reinforced porcelain, new bone china, magnesium porcelain, stoneware, glass ceramics and other ceramics, color varieties to reach more than 20,000 varieties.
Third, focus on market development, product market share.
Chaozhou’s ceramic industry has been export-oriented, with a strategy that focuses on domestic and international market development. Through integrating domestic and international efforts, the industry has significantly raised its visibility and market share.
Locally, they attend the Guangzhou Export Commodities Fair and the Canton Fair, in which a Fengxi Ceramics Pavilion was specially set up to showcase the unique offerings of the region. They also attend various well-known international fairs in Frankfurt, Milan, and Birmingham to establish a powerful sales network worldwide. Domestically, Chaozhou Ceramics has entered large and medium-sized cities, chain stores, and other retail networks, causing domestic and international market share to increase substantially.
Fourth, the industry chain is perfect.
Chaozhou City, ceramic industry within the supporting network is perfect, ceramic production enterprises need a variety of raw materials, packaging machinery, accessories, logistics, traders and so on can be supplied nearby. At the same time the formation of professional markets, Fengxi Ceramic City to drive the development of ceramic wholesale markets around, and gradually develop into a domestic daily-use ceramics wholesale, retail distribution center.
Fifth, focus on brand building.
Chaozhou City ceramic industry to actively strengthen the construction of regional brands, registered “Fengxi Ceramics” collective trademark, access to the “China Porcelain Capital” title, enhance the card at home and abroad, the image and influence.
Sixth, the implementation of standardization strategy.
Chaozhou ceramic industry to actively promote the standardization of construction, support enterprises to lead or participate in the development of national standards, industry standards, local standards, has hosted the development or participation in the development of “ceramics packaging, marking, transportation, storage rules,” “ceramics,” “water-saving sanitary ware,” “ceramics,” “ceramics, energy consumption per unit of product limits,” such as the development of 28 national standards, industry standards and local standards, through mastery of technology and product standards development rights and the right to speak, and the right to speak. By grasping the right to formulate technical and product standards and the right to speak, we have gained the initiative to compete in the market.
Seventh, local government support.
Provincial and municipal governments in Chaozhou City, ceramic industry development to give strong support, the development and implementation of ceramic industry development of medium- and long-term planning, the last three years a total of 150 million yuan of investment support funds to improve the investment environment, improve the quality of government services, improve the efficiency of the government, and actively cultivate large leading enterprises, guiding enterprises to scientific and technological innovation, technological transformation.
